EXECUTIVE SUMMARY

COMPANY BIOGRAPHY

Fakulty of Economics, University of Sumatera Utara, implement the system education of entrepreneurship,

 to train students how to implement the business practices.

So in the future the graduates from Fakulty of Econimics will become an independent entrepreneurs.

 

we set up a business enterprise, with the name "CETARrrr MEMBAHANA“.

Our company is engaged in the culinary business.

we sell roasted rice as the main menu, and fried chicken, grilled chicken as a complementary menu.

 

 CAPITAL

To start this business, we need a capital of

Rp 1.840.000.

It will be used to:

Prospects of Business Development

         With the confidence and consideration of the target market operation, and assess the marketing of ouchosen location, supported by a competitor for a similar business that does not exist, and the taste, quality and cleanliness and we also offer a low pricewe believe this business can flourish, and has the good prospect.

 Business Strategy

 Business strategy of CETARrrr MEMBAHANA company, are :

•Giving priority to quality, taste and hygiene products

•Ensure products 100% Halal

•Packing products with attractive packaging

•Advertise products on social media such as, Blackberry Messanger, Twitter, Facebook, WhatsApp, and other social media

•Handing out brochures about the products and prices on offer

•Selling products directly to the location where the consumer

•Providing a delivery order

•Be friendly and tidy

 

 SALES TARGET

         We plan to have 4 times the sales, with overall sales targets, are:
sales:
• Roasted Rice   200 servings
• Fried Chicken / Grilled  100 servings
• Botol Sosro tea  200 Bottles 

 

 NEEDS AND RESOURCES

 Overall capital requirements in the implementation of this business is Rp 1.840.000

 For the first step, the founders agreed to provide a capital injection of Rp 150,000